When you think of content, think of Salman Khan. Here is an actor who has understood the market better than the crème de la crème of business schools in India. Why? Because he knows the difference between content and audience. People keep saying that he is a terrible (over)actor and posts strange tweets but that’s not at all a true representation of who he is. First thing first, anybody who has watched Andaz Apna Apna (1994), Hum Dil De Chuke Sanam (1999) or Tere Naam (2002) would vouch for his range. Now coming to his lack of intellectualism, he doesn’t read morning newspapers as he wakes up after noon, not because he is not interested in world affairs. Having spent time in journalism, I can tell you that he is highly informed and eloquent too. Which brings us to the distinction between content and audience. Now, the content that Salman Khan helps create—let’s call it bhai cinema—caters to a large audience who dearly love him and don’t give a damn about his content. They are there in the cinema hall because
Your journey is only yours
Your journey is only yours
Your journey is only yours
When you think of content, think of Salman Khan. Here is an actor who has understood the market better than the crème de la crème of business schools in India. Why? Because he knows the difference between content and audience. People keep saying that he is a terrible (over)actor and posts strange tweets but that’s not at all a true representation of who he is. First thing first, anybody who has watched Andaz Apna Apna (1994), Hum Dil De Chuke Sanam (1999) or Tere Naam (2002) would vouch for his range. Now coming to his lack of intellectualism, he doesn’t read morning newspapers as he wakes up after noon, not because he is not interested in world affairs. Having spent time in journalism, I can tell you that he is highly informed and eloquent too. Which brings us to the distinction between content and audience. Now, the content that Salman Khan helps create—let’s call it bhai cinema—caters to a large audience who dearly love him and don’t give a damn about his content. They are there in the cinema hall because